We’re on a mission to create a sustainable future for the small-scale farmers of Uttarakhand. In the remote mountain villages, many families are being forced to abandon their land as farming becomes less and less profitable. With few opportunities left at home, people migrate to cities in search of work, leaving behind fields that once fed entire communities. Farming in the hills is tough — small plots, limited machinery, unpredictable markets, and even wild animals threaten crops. Yet, these farmers continue to grow some of the purest, most nutrient-rich produce on Earth. By connecting their harvests directly to conscious consumers, we’re helping bring value back to the soil — and hope back to the hills.

Our journey began in 2017, in a small village called Kyarki in the Tehri Garhwal district of Uttarakhand. With a rented patch of land and a big dream, we set out to test new, sustainable crops that could thrive in the mountain soil. That’s where we planted chia seeds (Salvia hispanica L.) for the very first time in Uttarakhand — a crop that not only flourished in the hills but also stayed safe from wildlife raids. This simple discovery sparked something much bigger. We began travelling from village to village, sharing our learnings and teaching farmers how to grow chia — helping them bring life back to fields that had long been abandoned. Our efforts were soon recognised when we won a funding competition by India’s Ministry of Agriculture and Farmers Welfare. With that support, we launched our brand — dedicated to bringing Himalayan chia and other mountain-grown superfoods directly from farmers’ hands to your table.

In the hills of Uttarakhand, farming isn’t easy. Steep slopes, small landholdings, and limited access to modern tools make cultivation a daily challenge. And when wild animals wander into the fields, months of hard work can be lost overnight. Meanwhile, in India’s cities, another challenge is unfolding — diets are drifting toward unhealthy, processed foods. Lifestyle diseases are on the rise, and consumers are left wondering where their food really comes from and how it’s grown. We saw both sides of this story — the farmers struggling to sustain their livelihoods, and the consumers searching for food they can trust. Our mission grew from the desire to connect the two.

The solution lies in building a bridge — a direct connection between the hardworking farmers of Uttarakhand’s mountains and conscious consumers across India. For the farmers, this bridge offers more than just a market. It gives them the opportunity to grow low-maintenance, high-value crops with a guaranteed demand, free from the uncertainty of middlemen and fluctuating prices. It’s a chance to breathe new life into abandoned fields, secure their livelihoods, and take pride in producing food that truly matters. For our customers, it’s more than just a purchase. It’s a conscious choice — a way to enjoy healthy, nutrient-rich foods while knowing exactly where they come from and how they are grown. Every product becomes a small act of support for sustainable agriculture, fair trade, and the people who make it possible. Together, this bridge connects two worlds, creating a cycle of trust, care, and shared value that benefits both the farmers and those who bring their harvests to the table.

We are shaping the future of farming — a future where farmers earn the value they truly deserve and where consumers have access to healthy, traceable foods they can trust. As part of this mission, we created the Superfarmers® marketplace app — a free platform that directly connects farmers with B2B buyers in a transparent and fair way. Through this app, farmers gain direct access to wholesale buyers, helping them optimize their production, secure reliable incomes, and truly thrive from their agricultural work. At the same time, wholesale buyers — including ourselves — can discover, source, and trace the finest Himalayan foods, ensuring that these mountain-grown treasures reach tables across India and around the world. By bridging this gap, the Superfarmers marketplace creates a system where everyone benefits: farmers, buyers, and consumers alike, all while supporting a sustainable and equitable food ecosystem.